McDonald's

2021-2022 Global DEI Report

How to create the first ever global diversity, equity and inclusion report for a global brand?

Showcase McDonald’s strategy, goals, transparency and inclusivity through an interactive and print report.

In collaboration with our long-standing partner, team Avila Creative.

assess & research:
Design
Media
Planning
UX
Market
explore & design:
Illustration
Prototyping
Concept
Implementation
UI
UX
develop & deliver:
Management
Production
Testing
McDonald’s Interactive 40 page report. Illustrated by Ana Jaks.
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Limited print edition produced for internal use.
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Mcdonald’s 2021 digital diversity snapshot.
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